The Quincy Group advises senior corporate leaders from some of the largest companies in the world on how to achieve strategic results in Saudi Arabia. We help our clients navigate the complex nexus of business, government policy, and economic development in a particularly challenging part of the world. We are laser-focused on results, which means we understand how to manage the costs and risks associated with developing business in this region.
With over four decades of experience in the Kingdom and as the only advisory firm of our kind with an office in Riyadh, we go far beyond formulaic analysis and rehashed presentations that reflect the received wisdom of the moment. We are not a “paper” consulting company. We help our clients create original strategies based on obtaining a direct understanding of the policy imperatives of relevant decision makers. We then help execute the strategies we recommend. Client outcomes are standard by which we seek to be judged.
Creating Strategies That Deliver Results
Our principal value can best be summarized as knowing: “Where to Play” and “How to Win.”
Saudi Arabia is truly a market unto itself. Most of our clients have found that success in Arabia requires them to engage in ways that are unique to every other market in the world. It is a “high-context” culture where the protocols and codes of communication are very sensitive to local concepts of respect, trust, and personal honor. Experience and relationships have outsized importance here.
Given our very long family history in Kingdom and the region, dating back to the 1850’s, we have an innate sense of how to build trust, the most valuable currency in this neighborhood. Indeed, Quincy has spent decades building trust specifically in Saudi Arabia and in ways that allow us to “lend” that trust to our clients and leverage it into concrete and often strategic results.
We do that in no small part by crafting compelling narratives and delivering them to actual decision makers and influencers throughout the business and policy-making communities. The content of the narratives we create with our clients matter, and equally important is knowing where and how to deliver them. There is a real art to getting key audiences to adopt your narrative and make it part of their conversation. It is critical to winning.
We create campaigns that inject the solutions our clients offer into the strategic dialogue at decision-making tables across the government where the conversations are about vital national interests.
Over many years now, we have worked closely with senior Saudi policymakers and demonstrated our commitment to their success by bringing them solutions to some of their most pressing challenges. As a result, we are able to gain exceptional insights into their priorities and engage directly with many of them in realizing those objectives.
Unparalleled Expertise & In-Market Presence
Of course, knowing the landscape as well as we do allows us to help our clients operate with much greater efficiency. For those that don’t yet have an office, we act as their persistent presence on the ground allowing them to greatly reduce unnecessary travel to the region while still maintaining regular contact with potential customers. For those companies that already have a regional or local presence, we are able to determine whether or not there will be funding in a particular sector and where the decision making authority will rest. In all cases, divining which opportunities are real and which are not is quite challenging in this market, but it is also something that we do as a matter of course.
The Quincy Group will position your company as a partner, not just a vendor, to align your interests with the priorities of Saudi Arabia. We will help create and then execute a campaign that will deliver cost-effective results.
Let us help you turn your challenges into opportunities!