Tourism, Sports and Entertainment
Saudi Arabia is in the process of transitioning into a productivity-based economy. Driven by advancement in various sectors and supporting small and medium enterprises, the nation is progressing according to its initiatives — the National Transformation Program 2020 and Vision 2030 — which lay out specific goals and guidelines for socioeconomic stimulation and reform. As a crucial part of its ambitious nationwide agenda, Saudi Arabia is expanding its entertainment, development and tourism sectors to encourage more people to visit the Kingdom.
In this time of change and growth, foreign companies involved in the tourism or entertainment industries may want to expand their own capabilities for better business in the Saudi sphere as well.
If you're a U.S. company hoping to grow your impact and influence in tourism development and management in Saudi Arabia, you need an in-depth understanding of the Saudi Arabian tourism industry, the Saudi business world itself and the industry's growing future.
Tourism and Entertainment Development and Management Opportunities
As the government body entrusted with the strengthening, expansion and development of the nation's tourism sector, the Saudi Commission for Tourism and National Heritage established a special committee specifically charged with the growth of the entertainment industry — the General Authority for Entertainment (GAE).
The GAE is responsible for the development and planning of entertainment options and programs that both support the growth of tourism and encourage adherence to traditions and customs. As part of this responsibility, the committee is increasing the number of Umrah — or lesser pilgrimage to Mecca — visitors from eight million to 15 million by the year 2020 to drive religious and customary traffic throughout the year, as well as entertainment-based tourism. They also plan to create new job opportunities for young workers by collaborating with the private sector on various projects.
For U.S. companies interested in advancing in the entertainment, tourism development and management sector in Saudi Arabia, the GAE is looking for business relationships that will strengthen its tourism industry and promote its cultural preservations. They will particularly benefit from businesses who can provide expertise in city planning and development, entertainment and tourism development and strategies for creating attractions like theme parks, golf courses, car races, and resorts for the Kingdom's entertainment city initiatives.
Why Choose The Quincy Group for Assistance With Tourism?
When it comes to advancing your company's efforts for entertainment development and management in Saudi Arabia, The Quincy Group is uniquely positioned to advise and assist you.
With over 50 years of business development experience in Saudi Arabia and an office in Riyadh, we're experts in the access and strategies you need to move forward and further your connections in the Saudi business sphere. Talk to us online about your company's interests in developing tourism in Saudi Arabia, or call us at 202.461.2245.